A demo with invented numbers for an invented site — this is what Gaze looks like once real visitors are counted.
| Page | Entries | Page views | Actions | Conversions |
|---|---|---|---|---|
| Home / | 1,582 | 1,840 | 46 | 0 |
| Services /services/ | 228 | 760 | 19 | 0 |
| Pricing /pricing/ | 134 | 610 | 15 | 0 |
| Work /work/ | 76 | 420 | 11 | 0 |
| Contact /contact/ | 59 | 390 | 35 | 0 |
| About /about/ | 37 | 310 | 8 | 0 |
| Blog · Why attention matters /blog/why-attention-matters/ | 168 | 280 | 7 | 0 |
| Thank you /thank-you/ | 1 | 71 | 2 | 71 |
| Source | Entries | Actions | Conversions |
|---|---|---|---|
| Google ads | 868 | 26 | 35 |
| Meta ads | 274 | 8 | 8 |
| Without ads (total) | 1,143 | 33 | 34 |
| Search engines | 503 | 15 | 14 |
| Direct | 274 | 8 | 10 |
| Social networks | 183 | 5 | 5 |
| Other websites | 114 | 3 | 3 |
| AI assistants | 69 | 2 | 2 |
| Within the site | 2,396 | 0 | 0 |
“stop” = share of those who left the page in this section (1,656).
“stop” = share of those who left the page in this section (684).
“stop” = share of those who left the page in this section (550).
“stop” = share of those who left the page in this section (380).
“stop” = share of those who left the page in this section (352).
“stop” = share of those who left the page in this section (280).
| Variant | Entries | Actions | Conversions | rate | stop 1 |
|---|---|---|---|---|---|
| A | 806 | 25 | 24 | 3 % | 22.6 % |
| B leads | 776 | 21 | 33 | 4.3 % | 18.7 % |
Rate = conversions per entry (actions where there are no conversions). “Stop 1” = left in the first section.
| Variant | Entries | Actions | Conversions | rate | stop 1 |
|---|---|---|---|---|---|
| A leads | 70 | 10 | 0 | 14.3 % | 29 % |
| B | 64 | 9 | 0 | 14.1 % | 34.7 % |
Rate = conversions per entry (actions where there are no conversions). “Stop 1” = left in the first section.
| Country | Entries | Conv. |
|---|---|---|
| 🇩🇪Germany | 1,580 74.8 % | 54 |
| 🇦🇹Austria | 181 8.6 % | 6 |
| 🇨🇭Switzerland | 148 7 % | 6 |
| 🇮🇹Italy | 54 2.6 % | 1 |
| 🇳🇱Netherlands | 41 1.9 % | 1 |
| 🇺🇸United States | 33 1.6 % | 1 |
| 🇬🇧United Kingdom | 29 1.4 % | 0 |
| 🇫🇷France | 18 0.9 % | 0 |
| 🇧🇬Bulgaria | 12 0.6 % | 1 |
| 🇪🇸Spain | 9 0.4 % | 0 |
| City | Entries | Conv. |
|---|---|---|
| MünchenDE | 412 | 16 |
| BerlinDE | 298 | 10 |
| KölnDE | 171 | 5 |
| HamburgDE | 160 | 6 |
| WienAT | 143 | 5 |
| StuttgartDE | 122 | 4 |
| ZürichCH | 121 | 5 |
| Frankfurt am MainDE | 98 | 3 |
| NürnbergDE | 61 | 2 |
| MilanoIT | 54 | 1 |
| LeipzigDE | 44 | 1 |
| AmsterdamNL | 41 | 1 |
Country and city as the hosting platform derives them from the address at the moment of the request — the address itself is never stored. Cities appear from 5 entries on; the city is approximate (often the provider’s).
| Source | Campaign | Ad | Entries | Actions | Conversions | rate |
|---|---|---|---|---|---|---|
| Google ads | brand-search | — | 410 | 19 | 31 | 7.6 % |
| Google ads | bath-renovation | headline-a | 290 | 11 | 14 | 4.8 % |
| Google ads | bath-renovation | headline-b | 262 | 8 | 9 | 3.4 % |
| Meta ads | autumn-film | video-30s | 198 | 6 | 5 | 2.5 % |
| Meta ads | autumn-film | carousel | 122 | 3 | 2 | 1.6 % |
From utm_campaign and utm_content on your own ads — carried over internal links up to the conversion.
| Page | Form | started | submitted | rate |
|---|---|---|---|---|
| Contact | contact | 118 | 44 | 37.3 % |
| Pricing | quote | 37 | 19 | 51.4 % |
Started = first field touched. What was typed, Gaze does not know.
Share of starts that watched up to this point.
| Page | Action | # |
|---|---|---|
| Contact | Phone | 31 |
| 12 | ||
| Conversions: lead | 44 | |
| Home | Phone | 24 |
| 9 | ||
| → Google Maps | 27 | |
| Pricing | book a call | 19 |
| → Calendly | 11 | |
| About | 14 |
How Gaze counts: without cookies — a page loaded twice counts twice. Entries are views that did not come from another page of this site; page views count every page. Bots and excluded browsers do not count. A click on a phone number is not yet a call. Conversions are explicit goal events and views of goal pages; their source is carried over internal links from the entry, without storage. Day boundaries follow the site’s time zone.