Atelier Nord
What was changed on the site and when — and what the counts did before and after. Equal windows on each side (up to 14 days), the conversion rate per entry; a verdict only with 50 entries on each side.
- 09 OctContact · FormShorter contact form: four fields instead of nine
Only name, e-mail, phone and message. The form funnel showed 118 starts and 44 submits; the hypothesis is that the long form costs half the starters.
Claude · via connectiontoo early - 01 OctHome · LayoutPricing moved above the FAQ on the start page
Reading depth showed 61 % reached section 5 (voices) but only 38 % the pricing below the FAQ. Pricing is now section 5.
Claude · via connectionno clear changeBefore3.7 %41 / 1,120After3.9 %46 / 1,1809 days each side · Conversions - 14 SeptHome · HeadlineNew headline: “Bathrooms in five days, with one contact person”
Replaces “Welcome to Atelier Nord”. Names the time and the promise; the old headline said nothing about either.
maria@atelier-nord.exampleup · +61 %Before2.6 %44 / 1,710After4.1 %73 / 1,76014 days each side · Conversions
Logging is off in the demo. On a real site everyone with access logs here — or the connected AI does.
Gaze measures from the day of the change against the same number of days before. A first verdict after 3 days, a firm one with 50 entries on each side. Changes appear as marks on the per-day chart.
Forgetting is fine: every morning the page watch compares the public pages with their last fingerprint (headings, text, buttons) and logs a difference as “detected” — no visitor is involved. Entries can be deleted.